This rotating display integrated into a transit stop is meant to catch the eye. The image rotates to show the different destinations you could win by going viral. The side panel has information on how to submit your video and start your viral journey.

The placement of this outdoor ad is larger than life and at eye level with any viewer so that it appears to be “taking over” their line of vision.

To be placed on online retail websites that specialize in discount outdoor sporting gear.

This rotating ad shows clips of one man’s snowboarding adventures while rotating through text to explain that you could win a getaway through promoting your videos.

The home page shows the videos that are trending at the moment, the “viruses” that won getaways last week, and has links to information about the three sick vacations you could win.

This is where users can upload their GoPro videos to the web and automatically share them across all of their social networks.

Here, users can see the videos they have already uploaded and how popular they are on the web. Check on their “stats”- how many likes, how many shares, how many countries they’ve been viewed in, etc.