The buzz is going to start on Pandora. Ads during music can be rather annoying, but they are short, sweet, and repetitive. This is the perfect place for consumer to hear about Birkenstocks social fashion movement because they are already online. The ad will link to the Birkenstock website, so they can browse the shoes and styles.

This board is a constant flow of fashion elements, complete outfits, and unique accessory combinations that all utilize Birkenstocks. From quirky to chic, whatever your style, you’ll find something to love on this board.

Here’s where the wearers get recognized. Birkenstock will pin all of the photos sent in by fans of them showing off their cute and comfy shoes. When someone tags @BirkenstockUSA or #birkenstocks in a photo, they will share that post over different social medias.

People love to take pictures of their shoes. You may laugh, but that’s a sure thing. From-the-top shoe pictures are a huge category of instagram photos. As users tag @BirkenstockUSA in their shoe (or any other) posts, Birkenstock will share them over Twitter and some may even make it on the Facebook wall.

Twitter and Facebook will be tools used to spread the photos that Birkenstock fans send in. Also, Birkenstock will share links to new Birkenstocks styles and colors, cute outfit ideas, and retweets from fans.